Google Ads come in three basic categories:

When someone searches for a good or service like yours on Google, your ad may appear on the search results page. These are Search Network campaigns.

Display Network campaigns: These ads, which are typically in the form of images, are displayed on the websites and apps that your customers use.

Video campaigns: These ads, which are typically 6 to 15 seconds long, appear before or after YouTube content.

For new marketers who prefer to keep things straightforward, the GDN is a great option. There is no pricing barrier, and using it is simple. GDN also allows you to target a specific audience based on their past Google searches.

On the other hand, programmatic advertising offers a wider distribution network and can access more than 20 ad exchanges. In other words, programmatic gives you more control over possibilities for creative placement, audience targeting, and remarketing. Additionally, it supports sophisticated targeting options like location-based advertising, behavioral advertising, and in-store attribution.

The means by which you communicate with your target market is known as a marketing channel. There are several e-commerce marketing channels, like the following:

Email marketing
Social media marketing
Affiliate marketing
Referral marketing
Paid search (SEM)
SMS marketing
SEO
Event marketing
Partnership marketing
Direct-mail marketing